GREEN BAY - If you or your company has come through the recession reasonably well and has some discretionary income burning a hole in the ol' pocket, the Green Bay Packers have just the way to put out the fire.
A Lambeau Field luxury suite for the 2009 season.
All you need is between $57,000 and $140,000 - depending on suite size, location and contract length - plus the cost of tickets, which are not included.
To drum up interest in purchasing available suites, the team sent letters earlier this offseason to prominent state business leaders, including the publisher of the Wisconsin State Journal. They also ran a story on their official Web site, Packers.com, extolling the virtues of watching a game from the posh location.
But according to the team, the letters and promotion are nothing out of the ordinary and aren't the result of the economic downturn causing fewer suiteholders to renew their leases.
"This is pretty typical. We have a number of leases that come up for renewal every year, and for a number reasons folks choose not to renew," Packers senior vice president of marketing and sales Laura Sankey said in a recent interview. "We aren't seeing an unusual number of leases not being renewed. In some years, we have a couple more than others."
This would be one of those years, although Sankey said that "under 10 percent" of the team's 166 suites are available. She did acknowledge the economy is likely part of the reason for the slight uptick.
"I think the economy and people's businesses are always a factor in their decisions," said Sankey, who jointed the team last July after managing sports partnerships for Qwest Communications and Coors Brewing Company. Sankey said the team did not take a "radically different" approach to seeking new suiteholders, although the club did want to "cast a wider net" in its search.
Last month, as the NFL's only publicly owned franchise, the Packers released their financial numbers in advance of the annual shareholders meeting on July 30 and disclosed they cleared a $20.1 million operating profit during the last fiscal year - down from $21.4 million the previous year.
Taking into account significant investment losses, the Packers still managed $4 million in net income for the fiscal year ending March 31, but that marked a $19.4 million drop from the previous year's net income.
The team's overall season ticket renewal rate fell by a tiny fraction to 99.4 percent, so 192 people who put their names on the team's 81,000-person waiting list in the 1970s will be able to buy season tickets.
The suites, though, remain the club's big-ticket ticket items, which is why filling them is so vital.
There are three types of suites: 14 "Super" suites (814 square feet, 24 people); 20 "Legend" suites (492 square feet, 20 people) and 132 "Champion" suites (388 square feet, 16 people).
In addition to the obvious amenities and protection from the elements, Lambeau Field suiteholders also enjoy special privileges that many stadium-goers don't, including an alumni meet-and-greet prior to each game, where suiteholders can visit with and get autographs from past legends, as well as drawings for pre-game on-field passes. Full-season suiteholders also can use their suite out-of-season on non-gamedays for business meetings or family gatherings.
"The reason that I want to make sure we have (all the suites) sold out is because they're extra seats to let people experience a Packers game at Lambeau Field - which is truly amazing," Sankey said. "It really is a very cool experience, and if we have a ticket that doesn't go to use, it's a shame that it goes to waste. And it's certainly is a very different experience in a suite."
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